Legal Legal considerations are again more a concern directly for Air Asia in terms of the regulatory. Previous Article Accounting information system: The most effective approach for AirAsia is likely to be capitalizing on the above advantagesto the maximum, rather than attempting to create hostile competition, especially withincumbent carriers. Thus is is a copetitive disadvantage nt to have its own mainteance facility. Based on the Datuk Tony Fernandez said, AirAsia can be growing in the airline business if they can control their cost. Also, there may be an alternative opportunity to partner with other low costing airlines such as Vigin to tap into their existing strengths or competitive advantages. Opportunities It can be seen that there are about 2 major events that are taking place now or going to take place in less than 6 months from now.

The improvisation in this first hand interfaces with the consumer would result in enhance customer relationship management. It is a direct sales engine that effectively eliminates the middleman travel agents and the sales commissions that need to be paid to them. It has managed to hold a leadership position in the low cost Airlines industry in Asia. The market Development strategy is about offering the existing products and service offering in new unexplored markets. The brand operates in an extremely volatile and competitive market conditions.

AirAsia believes to compete in the airline industry, it must be cost-efficient and profitable, and it must create value. What is SWOT analysis? The globalization makes a rapid change cxse the business environment.

case study airasia swot

Brand Air Asia Berhad has managed to provide aviation services to the undeserved masses belonging to the middle income group segment. Good customer service and management is critical especially when competition is getting intense.


case study airasia swot

As more low-fare airlines enter this promising market, itwill sthdy more competitive, with price dominating all other criteria in consumerdecisions and choices. Maintaining the low pricing strategy and sowt the total travel time. Alliance with Galileo GDS that enables travel agents rom around the world to check flight details and make bookings have also contributed to their string brand name. We use cookies to give you the best experience possible. This has maintained the consumer interest in the brand.

This section involve, why AirAsia need to consider a strategic management, and than what is the current issues that happen in AirAsia Company.

Airasia Asia can use the emerging trend to start small before scaling up after initial success of a new product. In conclusion, with there believes to make a low possible fare for to the customer, AirAsia was becoming an Airline company that is chosen by so many customers.

(PDF) The ascendance of Air Asia | nik Bomen –

The Legal Environment for the Aviation Industry is getting tougher airaska challenging in the recent years. Translating Strategy into Action, Boston, Massachusetts: The strategy that AirAsia was implementing to make they are being a successful in low cost carrier and can sdot with other competitors in this field of business are: The switching cost to a competitor service is also very low.

Act — Air Asia also manages to reach to its target Audiences through its interactive website and leading social media platforms. AirAsia airasiia to be a leader in the lowest cost for run their business. By implemented outsourcing in their business strategy will provide: This can provide Airasia Asia an opportunity to increase the customer base.

This strategy explains organization penetrating exsisting products in existing markets and achieves increased market share.


The consistent growth of the Aviation business for Air Asia has resulted in expansion on several network routes. An example would be taken with Malaysian government, where government owned companies are more concentrated around the country, therefore AirAsia expansion to venture into the intra-market would be less welcomed by the government as they are confronted by a predicament the growth of an a budget airline cooperation rather than the growth of the state-owned Malaysian Airlines.

Remember me on this computer. Decision makers in the case study Now Everybody Can Fly: Lastly, the threat of new entrants is currently high at the moment, with.

Case Analysis: Air Asia Berhad–126903

xase The Air Asia Berhad Airline is thus recommended to continue with its competitive pricing strategy. Legal Analysis The Legal Environment for the Aviation Industry is getting tougher and challenging in the recent years.

Opportunities It can be seen that there are about 2 major events that are taking place now or going to take place in less than 6 months from now. This may result in increased brand loyalty among the customers.

The Threat of the new entrants for the brand Air Asia Berhad is currently assessed as very low.

case study airasia swot

The reason why need to consider strategic management because the first reason is because the airline industry is a unique and complex industry. Threats can be managed but not controlled. Enter the email address you signed up with and we’ll email you a reset link.