For the affiliate offer, he was promoting using two landing pages. This was deliberately done as people that go on to filling the long form were most likely to be interested in the services. People browse Facebook for casual fun, catching up with friends and family — but not to being sold. So this shows that bringing quality traffic certainly works in your favor. Lesson Learned 33 — Use your Facebook Ad effectively to list all the value you are providing. Lesson Learned 24 — If your objective is lead generation or sales, you need to set your conversion tracking and do it right. View the Facebook from the standpoint of a potential subscriber.
When seeing results from the third group, Brian invested more in it, and the results were equally rewarding. This is an absorbing Facebook Ad Case Study as it not only achieved a remarkable result but worked on an approach that will work in any niche — yes any niche. This case study is another classical example that Facebook can be effectively used to generate leads for B2B businesses. Specifically, implementing retargeting on the website helped them lower their CPC and improve their conversions. Rather than sending them to a lead magnet straight away, she added another layer.
So when he showed the sales ads to his existing audience, a high relevance score for imminent as these people already knew him. For the affiliate offer, he was promoting using two landing pages. And later, for all those that opted in, Paul would show a different ad set that directly takes them to the sale page. Narrower audiences not only is easier to reach on a limited budget but are highly likely to convert.
Lesson Learned 22 — Facebook ads provide narrower targeting which helps you to laser in on your ideal audience. Not only it creates awareness for your business, but you might also score a handy traffic and some sales too in the process.
He calls this is the Elope Approach. studt
Philip Kleudgen, a web development, and marketing specialist for restaurant owners, shares his experience of how he started off with Facebook Ads- with no prior experience. So as seen, changing and testing around with your targeting can give you better results than standard targeting.
Lesson Learned 33 — Use your Facebook Ad effectively to list all the value you are providing. Such as mobile users were engaging far more than desktop users in this case so apparently it adverhising sense to pour more budget here. This is tuckerman-sawjer helpful if you want to convert your blog subscribers into warm leads or paying customers.
This was far less than the industry standard in health and wellness. Lesson Learned 2 — Start with a small budget and capitalize on the ads targeting which is giving you the best ROI.
Lesson Learned 24 — If your objective is lead generation or sales, you need to set your conversion tracking and do it right. Lesson Learned 6 — Build a sales funnel along with your Facebook Ads.
This is uber awesome, provided you have an ultra high-quality article that drives CTR from Facebook and an equally irresistible lead magnet. This is the case study and key insights from Noah Kogan who has spent millions on Facebook Ads so far.
If your ad looks like aevertising traditional ad, there is a high chance that they will ignore it. So seeing the video ads were proving better, they went on creating multiple video ads. Try video ads too.
So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads. Lesson Learned 23 — Take some pre-campaign time to research and identify your targeted audience. Thckerman-sawyer advice and lessons learned from this case study will be far more insightful than people that have to spend some hundred or thousands of dollar on Facebook Ads.
The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore)
Though the sales came from the first page, he was able to score valuable leads via the second ad and landing page. They directed the Facebook Ads traffic to a long-form signup form so they would weed out potential customers from onlookers.
Campaigns focused on bringing in hundreds of thousands in revenue as well as bringing in low-cost leads. When they run the ads, they performed well, but most of the people that were engaging with it were not the actual audience studu. They spent a little more on the video ads, but have 18X more engagement and were 3.
Since they already know about your product, take them straight to your money page.
The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore) – Connectio
Lesson Learned 4 — No matter how complex, unique or new business model type of business you have, Facebook Ads can still work for you. She sent tucker,an-sawyer traffic from Facebook ad to a high-quality article on the blog and added a lead magnet as the content upgrade.
The idea was to build an email list via Facebook Ads and later show them ads for Free Webinar that will lead to tuxkerman-sawyer program she wants to sell. Lesson Learned 38 — Create multiple funnels and objectives from different ad sets and landing pages.
Design Pickle is a design-as-a-service that provides unlimited graphics designing services under a monthly retainer fee. Facebook Ads are far cheaper than the legacy advertising solutions newspaper, tv, etc.