This is the case when using certain types of sampling technique i. Clearly, standing along Broadway and asking people as they pass by how often they went to Broadway shows in a given year would not make sense because a higher proportion of those passing by are likely to have just come out of a show. If you did not collect sufficient data; that is, you did not ask enough students to complete your questionnaire, the answers you get back from your sample may not be representative of the population of all students at your university. These terms can sometimes be used interchangeably. The sample would therefore be biased. What if you could have come to the same conclusion with fewer students?

Perhaps our population is not Facebook users , but frequent, male Facebook users in the United States. Self-selection sampling is appropriate when we want to allow units or cases, whether individuals or organisations, to choose to take part in research on their own accord. For some of the different types of non-probability sampling technique, the procedures for selecting units to be included in the sample are very clearly defined, just like probability sampling techniques. Self-selection sampling is appropriate when we want to allow units or cases, whether individuals or organisations, to choose to take part in research on their own accord. The basics , to learn more about terms such as unit , sample and population ].

This has caused significant debate about the validity of results.

laerd dissertation convenience sampling

Another reason for sampling is that not all units in the population can be identified, such as all the air molecules disseetation the LA basin.

We know from probability theory that if we took a very large number of simple random samples of students from our student population, and found the average monthly wage for each sample, that those averages would tend to distribute themselves in the pattern of a “bell- shaped” curve, also called “the normal curve.

  F585 CASE STUDY 2014

Sampling: The Basics | Lærd Dissertation

This is bad for you, but not necessarily unethical. Have the results been replicated with different samples and data collection methods? While there are some pros to implementing this type of sampling in research, there are several cons. The sample size of 60 was decided before the research was carried out; this is known as convenience sampling.

Non Probability sampling & its types

Uses Researchers use convenience sampling not just because it is easy to use, but because it also has other research advantages. Data analysis techniquesmake sure that you have taken into account: The professor teaches a sociology class to mostly college freshmen and decides to use his or her class as the study sample.

This is disproportionate stratified random sampling. Finally, researchers sometimes refer to populations consisting of data or pieces of data instead of units or cases. The manager who has kindly given you access to conduct your research is unable to get permission to get a list of all employees in the organisation, which you would need to use a probability sampling technique such as simple random sampling or systematic random sampling.

These units could be peoplecases and pieces of data. In order to select a sample n of students from this population of 10, students, we could choose to use a convenience sample. Sampling bias occurs when the units that are selected from the population for inclusion in your sample are not characteristic of i. Your sample size becomes an ethical issue for two reasons: Much larger convenience samples are not more accurate than small probability samples.

This is bad for you, but not necessarily unethical. Convenience sampling is vey easy to carry out with few rules governing how the sample should be collected.

If one animal conveniene not have what the researchers are looking for, it proves that the trait is not found homogenously throughout the entire population. If you are considering whether to use non-probability sampling, it is important to consider how your choice of research strategy will influence whether this is an appropriate decision.


Whilst a convenkence sampling technique would have been preferred, the convenience sample was the only sampling technique that you could use to collect data. This can lead to your sample being unrepresentative of the population you are interested in. How is it Different?

Sampling techniques, sample size and other factors affecting your dissertation | Lærd Dissertation

A sample is under-sized when you are unable to achieve your goals i. The researcher must also take caution to not use results from a convenience sample to generalize to a wider population. For example, to select a sample of 25 dorm dissertatkon in your college dorm, make a list of all the room numbers in the dorm.

Whilst a probability sampling technique would have been convdnience, the convenience sample was the only sampling technique that you could use to collect data. In both cases, a convenience sample can lead to the under-representation or over-representation of particular groups within the sample.

If non-probability sampling is being used, are gatekeepers coercing participants to take part or influencing their responses?

When we test for significant differences, we are looking to see if the value falls outside that range. Imagine that a researcher wants to understand more about the career goals of students at the University of Bath.

laerd dissertation convenience sampling

The convenience sample often suffers from biases from a number of biases. If you want to know more about the sampling techniques you may use in your dissertation, read up on probability sampling and non-probability sampling. Sometimes the word units diswertation replaced with the word cases. This article explains these key terms and basic principles.