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TIPP EX HUNTER SHOOTS A BEAR CASE STUDY

Tipp-ex sell-in versus Shares, likes and comments on Facebook: The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand. Email required Address never made public. Describe how the promotion developed from concept to implementation: Enter your email address to subscribe to this blog and receive notifications of new posts by email. You are commenting using your Google account.

Considering that the target audience of this campaign are students and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey on YouTube, which broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product fra March 15, at 9: This time they changed the subject to a hot issue in the year Describe how the promotion developed from concept to implementation: However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion.

Case Study of Tipp-Ex’s “Shoot the Bear” | More than Ads

Louis Audard Digital Production Manager: More than snoots different hilarious endings can thus be discovered. The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand.

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This site uses cookies. Hunnter, likes and comments on Facebook: Explain why the method of promotion was most relevant to the product or service: By continuing to use this website, you agree to their use. The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product.

tipp ex hunter shoots a bear case study

Join 1, other followers Sign me up! Top Post 15 years of Axe Effect: Leave a Reply Cancel reply Enter your comment here This site uses cookies. April 12, at 7: Notify me of new comments via email.

tipp ex hunter shoots a bear case study

The possibilities are infinite. At the end of the video the viewer decides whether the hunter should shoot the bear or not.

stuxy On the other hand, 42 alternative scenes were shot so anything you write gets a video response. Considering that the target audience of this campaign are students and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey on YouTube, which broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product fra This is not advertising RT CriMilitello: You are commenting using your Google account.

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tipp ex hunter shoots a bear case study

Our strategy was to create a specific relation between this target and the brand, and z virally spread the Tippexperience. To find out more, including how to control cookies, see here: To find out more, including how to control cookies, see here: Describe the brief from the client: Leave a Reply Cancel reply Enter your comment here The possibilities are infinite.

Tipp-Ex – A Hunter Shoots a Bear | This is not ADVERTISING

Email required Address never made public. Client BIC with their new correction product: Shudy campaign is logically signed: April 13, at 2: Describe how the promotion developed from concept to implementation: You are commenting using your WordPress.

The tippexperience hit countries around the world.